Château La Fleur de Boüard is a beacon of ambition on the Right Bank, a Lalande-de-Pomerol estate that has redefined the potential of its appellation through vision, precision, and innovation. Founded in 1998 by Hubert de Boüard de Laforest — co-owner of Château Angélus — the property reflects a belief that great terroir is not limited by classification, but revealed by care. Today, under the direction of his daughter Coralie de Boüard, the estate continues its pursuit of excellence with quiet intensity and a clear sense of identity.

The vineyard spans 29 hectares, planted on gravel and clay soils not unlike those of neighboring Pomerol. Merlot is the dominant varietal, supported by Cabernet Franc and Cabernet Sauvignon. From the beginning, the estate has embraced meticulous viticulture — low yields, leaf-thinning, green harvesting — with sustainable practices that prioritize balance and biodiversity. In the winery, one of the most technically advanced in Bordeaux, vinification takes place in small, truncated conical vats and custom-designed, gravity-fed tanks. Extraction is gentle and precise, and ageing occurs in French oak, predominantly new, tailored to each lot.

La Fleur de Boüard’s wine is generous and polished, with Merlot offering rich black fruit, velvety texture, and aromatic depth. Cabernet Franc adds structure and florality, while a trace of Cabernet Sauvignon brings tension. The result is a wine that balances concentration with finesse — notes of blackberry, dark cherry, cedar, and violets wrapped in supple tannins and carried by a line of freshness. It is a wine that speaks clearly of place, yet transcends its appellation through sheer precision.

What distinguishes Château La Fleur de Boüard is its philosophy of possibility. Rather than working within the constraints of reputation, the estate builds its own path — guided by sensitivity to terroir, technical mastery, and a deeply human commitment to progress. It is an estate that dares to innovate not to impress, but to illuminate.

Château La Fleur de Boüard is for those who seek Bordeaux beyond the expected — wines crafted with the care of a First Growth and the spirit of a new frontier. It is Lalande-de-Pomerol reimagined: structured, sensuous, and shaped by a family’s belief in quiet excellence.