Château La Fleur de Boüard is a story of quiet transformation—of tradition reimagined through a lens of innovation, care, and deep respect for place.

Founded in 1998 by Hubert de Boüard, one of Bordeaux’s most respected winemakers, the estate was born from a desire to reveal the untapped potential of Lalande-de-Pomerol. Just across the boundary from the iconic vineyards of Pomerol, this lesser-known appellation offered something rare: exceptional soils, old vines, and the freedom to innovate without constraint.

Rather than replicate the past, the focus here has always been on crafting a new kind of Bordeaux—one shaped by precision, restraint, and a hands-on approach to every detail. Under the guidance of Coralie de Boüard, the next generation brings a fresh, thoughtful energy to the estate, blending deep-rooted expertise with modern sensitivity.

The result is a house style that’s elegant, expressive, and quietly confident. Every decision—from vineyard to cellar—is made with integrity and intent. And while the château doesn’t seek the spotlight, it earns attention through purity, finesse, and an unwavering commitment to quality.

Château La Fleur de Boüard reflects a belief we deeply admire: that greatness doesn’t need to be loud to be lasting.