Rooted in tradition and redefined with precision, IWA Sake embodies the art of modern sake-making. Conceived by Richard Geoffroy—legendary former Chef de Cave at Dom Pérignon—IWA represents a bold fusion of age-old Japanese brewing techniques with a distinctly avant-garde philosophy. It is a sake that transcends convention, capturing the essence of balance, nuance, and complexity.

Brewed in the alpine town of Tateyama, where pristine waters and natural beauty inform every step of the process, IWA is meticulously crafted using a blend of rice varieties, yeast strains, and fermentation styles. This blending approach—uncommon in traditional sake—is central to IWA’s identity. Each element is thoughtfully selected and harmonised to create a sake that is layered, expressive, and persistently elegant. Delicate floral notes, gentle umami, and mineral-driven purity unfold with each sip, offering a sensory experience that is both cerebral and sensual.

Design is integral to IWA’s narrative. Its striking, minimalist black bottle—created by world-renowned designer Marc Newson—signals a departure from the expected, reflecting the brand’s ethos of modernity and quiet confidence. It is sake as sculpture, as object, as invitation to rethink what sake can be.

More than a beverage, IWA is an experience. It is a liquid reflection of craftsmanship, creativity, and cultural dialogue. Whether savoured alone in quiet contemplation or shared alongside refined cuisine, IWA encourages a deep engagement with flavour, texture, and ritual. It is both contemplative and celebratory—a sake that rewards presence, curiosity, and an open palate.

At its core, IWA speaks to the beauty of contrast: tradition and innovation, clarity and complexity, restraint and expression. It is the product of a singular vision executed with collective skill—a marriage of Japanese heritage and global perspective.

For those who seek more than just a drink, IWA Sake offers something rare: a journey into the evolving future of sake, grounded in authenticity, shaped by artistry, and guided by purpose.